This Privacy Policy explains how Ukhyggegames (“we,” “our,” or “us”) collects, uses, and protects your personal information when you visit our website or use our services. We are committed to complying with the UK GDPR, the Data Protection Act 2018, and other applicable UK privacy laws.

1. Data Controller and Contact

Controller: Ukhyggegames
Company Location: London, United Kingdom
Email: privacy@ukhyggegames.com

For any privacy-related concerns, you can reach our Data Protection Officer at the same email.
Supervisory Authority: Information Commissioner’s Office (ICO)

2. Data We Collect

We collect personal information to provide and improve our services. This may include:

• Directly provided data: Name, email, country, communication preferences, and messages you submit.

• Automatically collected data: IP address, device type, browser information, pages visited, cookies, and session details.

• Third-party data: Aggregated analytics from Google Analytics or social media platforms.

We do not knowingly collect data from users under 18.

3. How We Use Your Data

Your personal information may be used to:

• Operate, maintain, and enhance our website

• Respond to inquiries and provide support

• Personalize content and recommendations

• Analyze website performance and user behavior

• Send marketing communications (with prior consent)

• Prevent fraud and comply with legal obligations

We never sell your personal information to third parties.

4. Legal Basis for Processing

We process your data under the following legal grounds:

• Consent: For newsletters, cookies, and marketing communications

• Legitimate interest: For website analytics, security, and service improvements

• Contractual necessity: To deliver requested services or content

• Legal obligation: To comply with applicable laws or reporting requirements

5. Data Sharing and Transfers

We may share limited information with:

• Service providers: Hosting, analytics, email systems, and security tools

• Regulatory bodies: When required by law

• Business partners: During mergers, acquisitions, or operational transfers (with safeguards in place)

For transfers outside the UK, we use Standard Contractual Clauses or ensure adequate data protection standards.

6. Data Security and Retention

We safeguard your data using SSL/TLS encryption, access controls, and secure cloud hosting.

Retention periods:

• Contact records: up to 2 years

• Analytics and logs: up to 12 months

• Marketing data: until consent is withdrawn

Once data is no longer needed, it is securely deleted or anonymized.

7. Your Rights

Under UK GDPR, you have the right to:

• Access your data and request a copy

• Correct inaccurate information

• Request deletion (“Right to be Forgotten”)

• Withdraw consent at any time

• Object to marketing or certain processing

• File a complaint with the ICO

To exercise your rights, email: privacy@ukhyggegames.com

8. Cookies and Tracking

We use cookies to ensure proper site functionality, analyze usage, and enhance performance.
You can manage or disable cookies through your browser settings. For more information, see our Cookie Policy.

9. Updates to This Policy

This Privacy Policy may be updated to reflect changes in our practices or legal requirements.
The latest version will always be available on our website with the updated date.
Significant changes may also be communicated via email or a notice on the site.